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Search Engine Optimization is a highly specialized technology, and requires deep understand regarding various aspects of search engine optimization. Successful search engine optimization is the ability to use search engines to draw traffic to a website.
How SEO Helps Your Business
Search Engine Optimization or SEO is the art, craft, and science of driving web traffic to websites. Website traffic is food, drink, and oxygen of all successful website owners on the Internet, and without web surfer traffic websites would lose money and fail. Effective search engine optimization techniques designed on a website is not about tons of search engine traffic to that website, it is about tons of targeted, relevant search engine traffic. The purpose of search engine optimization is to increase website traffic by obtaining quality results within the most popular used search engines like Google, Bing or Yahoo.
Almost everyone I know with a website wants their site to rank well in Google for their particular topic or keywords. Generally, to be successful, this means showing up in the top ten results and as close to number one as possible. While no search engine strategy will immediately propel your site to the top of the rankings there are things you can to give your site a much better chance. It’s important to note that search engines uses its own ultra secretive algorithm to rank sites.
Here are some tips to help improve your rankings.
One of the most important components to almost every search engine is the content of your site; in particular the keywords contained within the content of your site. All major search engines place a large weight on the keywords contained within your site. Some of the best places to use keywords are in your domain name, HTML page title, H1, H2, and H3 header tags, the actual content of the webpages, links, meta tags and ALT tags.
The meta description and keyword tags are another great place to use keywords. They describe your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. Meta tags are hidden in a document's source code; the search engines can see them, but they visitors can’t (unless of course they view your source code). Some search engines, however, use it as a site's summary on their results pages. If they do, the reader may actually see this hidden tag, so make sure its contents are somewhat enticing to the reader. Meta tags are incredibly important to some search engines and others couldn’t care less about them. There are a handful of search engines that use only meta tags to rank webpages, although the weight of meta tags in general is dropping across the board. Search engines don’t penalize sites that use meta tags properly, so it's recommended that you always include them.
Search engines don’t see images and they won’t index any text that is presented or embedded in an image format. To help fix this problem, there are ALT tags. An ALT tag provides an alternative text when non-textual page elements (images or graphics) cannot be displayed. If someone is using a text-only web browser (handheld device such as a cell phone), or on a slow dialup connection has their images turned off, or if an image is no longer available, an ALT tag would take the images place on the user’s screen. Also, if you hold your mouse over an image with an ALT tag, the tag will be displayed in a little box in the surfer’s browser. Search engines also don't penalize for using ALT tags or even for packing them with keywords, so there’s no reason not to use them.
Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you. Google uses it as its most important PageRank factor in ranking sites.
Search engines use sophisticated formulas to gauge how popular sites are based on more than just a measure of how many links point to your site. In general, however, link popularity is measured by the following three factors:
Relevance – Search engines prioritize incoming links from pages that are relevant to the page in question. If you sell gardening tools, a link from a gardening tool manufacturer boosts your rankings more than one from a antiques discussion forum.
Number of links – The more, the better. Though lots of irrelevant links are less effective than a few relevant ones, they're better than nothing as they may still generate a little traffic to your site.
Link text – The text used to describe a link can also affect your rankings.
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