Branding, Marketing, Web Design

Ellettsville Dental Center

Project details

Client

Ellettsville Dental Center

Sr. Designer & Marketer

Steve Melling

Category

Branding, Marketing, Web Design

Online Advertising ROI Doubles – In Just Three Months

Background
Ellettsville Dental is a large dentist office located in Ellettsville IN. EDC had advertised for quite some time, But as the business continued to grow by adding more dentist, there never seemed to be time to proactively to focus on increasing new patients. Their ROI started to suffer as both competition and marketing strategy changed.

With their in-house resources kept busy, EDC were after an external party who could revitalize their marketing and website. After speaking with many consultants and marketing agencies, EDC decided to engage Hoosier Web Nerd on a 90-day marketing pilot program.

Objectives
Establish and optimise a multi-step, high-converting marketing plan.
Generate a steady stream of qualified leads .
Incorporate marketing automation via video and email blast.
Expand reach and increase exposure via social media.

How the objectives were achieved
To achieve the above objectives, Hoosier Web nerd built EDC a new website and implemented an integrated marketing strategy that consisted of traffic generation (AdWords, SEO, PPC), conversion optimization and lead nurturing. In more detail, Hoosier Web Nerd:

 

Conducted website conversion optimisation tests to increase the effectiveness of increasingly expensive website traffic.
Proactively created and optimized Google AdWords to consistently drive high quality traffic and reduce cost per new patient.
Expanded reach of campaigns through hyper targeted Facebook PPC advertising.
Created a targeted landing page for high performing ad-groups in Google AdWords
Optimised organic SEO campaigns through improved internal linking structure, content marketing, and social media engagement.

Key Results
AdWords return-on-investment (ROI) doubled within three months!
A cost-effective lead generating website that has more than doubled qualified leads per month.
Website traffic has doubled with 100.95% in one year.
Successfully integrated marketing email campaigns, which allows patients to be highly qualified and educated prior to visiting the dental office, which saves time and results in a higher sale conversion rate.

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